For the past three days, every analyst, pundit, and blogger has been putting their own spin on Cisco\u2019s acquisition of BroadSoft.<\/p>\n
It\u2019s about Consolidation<\/strong><\/p>\n Some are saying that the biggest impact will be fewer available customers due to consolidation.\u00a0 Others say there will be new opportunity, because many companies (particularly enterprises) have gone to BroadSoft because they did not want to use Cisco or Microsoft.<\/p>\n It\u2019s about Cisco Spark \u00a0<\/strong><\/p>\n Art Schoeller, vice president and principal analyst at Forrester Research has another take. He believes this is all about getting traction for Cisco Spark. \u201cIt\u2019s as if the train had already left the station [for Cisco]. Nine times out of ten, BroadSoft was what I call the \u2018weapons merchant,\u2019 the white-label solution for many Tier 1 carriers \u2026 it\u2019s cloud, multi-tenant, and BroadSoft has already worked through the economic model of working with a partner ecosystem that\u2019s driving subscription solutions, not premise[s] solutions. So, Cisco is trying to get traction in the market for its multi-tenant solution, i.e. Spark and the future of Spark \u2026 the channel says, \u2018I\u2019ve already got one, BroadSoft.’\u201d<\/p>\n