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<\/a><\/figure>\n\n\n\nHere are some SMS-usage statistics< that paint a picture of just how favorable texting instead of phone calls is:<\/p>\n\n\n\n
- Text messages have a 98% open rate.<\/li>
- A text message gets a response in the first 90 seconds on average. Emails\u2019 response time is 90 minutes on average.<\/li>
- Phone calls are 10 times slower than texting on average.<\/li>
- 96% of the people who own a smartphone text.<\/li>
- 33% of Millennials\u2019 mobile phone usage is taken by messaging.<\/li>
- The average adult spends 23 hours a week texting.<\/li><\/ul>\n\n\n\n
Business SMS Can Improve Customer Service<\/h2>\n\n\n\n
It\u2019s clear that consumers are extremely receptive to texting since it\u2019s essentially become a primary method of communication. Convenience for the customer is already a strong reason for a business to text-enable their phone number. But what makes Business SMS even more appealing, is that a company can easily streamline and improve customer support by communicating via SMS. And as we\u2019ve seen in studies<\/a>, customer service is vital to a company\u2019s success. In fact, 6 out of 10 consumers say they would never buy again from a company that delivered a poor customer service experience.<\/p>\n\n\n\n
If you think back about poor customer service you\u2019ve received in the past, does being put on hold for hours, or feeling ignored by staff fall into that list? For most, it does. This video explains why text-enabling business phone numbers can improve customer service:<\/p>\n\n\n\n