{"id":6452,"date":"2019-03-14T15:54:21","date_gmt":"2019-03-14T15:54:21","guid":{"rendered":"https:\/\/www.skyswitch.com\/?p=6452"},"modified":"2021-09-08T17:31:53","modified_gmt":"2021-09-08T17:31:53","slug":"rcs-advanced-evolution-sms-skyswitch-plans-support","status":"publish","type":"post","link":"https:\/\/skyswitch.com\/blog\/rcs-advanced-evolution-sms-skyswitch-plans-support\/","title":{"rendered":"RCS Is the Advanced Evolution of SMS and SkySwitch Plans to Support It"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is RCS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rich Communication Services (RCS) is the next-generation replacement for SMS. RCS offers upgraded features that users have come to expect, like higher-resolution images and video, Wi-Fi messaging, typing indicators, read-receipts and better group chats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SMS has been around since the 90s and hasn\u2019t reached the capabilities other third-party messaging services (like WhatsApp or Facebook Messenger) utilize. And although those third-party applications have greater capabilities, communication is still problematic because these third-party applications are not as universal as SMS. This means users are hunting down the best way to communicate with friends and installing multiple applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of chasing down new applications to communicate with friends and family, RCS flips the script by creating a new golden standard that works with your existing phone number. RCS is a solution that takes traditional voice and SMS, and enhances these functions across devices on any network to enable new, richer communication experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.skyswitch.com\/expo-recap-building-next-gen-carrier\/\"><em>Related Blog Post: IT Expo 2019 Recap: Building a Next-Gen Carrier<br><\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Major Benefits of RCS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to text-messaging, RCS makes it easy to send GIFs, high-resolution photos and videos, view typing in real-time, display when users have joined a group chat and send out read-receipts &#8211; similar to how iMessage operates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, it doesn\u2019t stop there. RCS will make it easier for businesses to interact with customers and provide an intuitive user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, let\u2019s say you\u2019re texting a friend about where to meet in the afternoon. You send over a business page link of <em>Sally\u2019s Cafe<\/em> to let them know that\u2019s where everyone is meeting. With RCS, businesses have a new way to encourage customers to engage with their websites. RCS will create helpful auto-populated suggestions that pertain to the business. So, after you send a link to a business page, like <em>Sally\u2019s Cafe<\/em>, suggestions will appear for viewing the menu, ordering your meal online or getting directions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the trailer below to see how it works in action:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Messages: The messaging app built for Android\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ItlbCTCex-E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">RCS elevates the user-experience, but it\u2019s also an incredibly advantageous tool for businesses. RCS gives businesses the ability to provide a more intuitive, personalized experience for their customers by being able to <a href=\"https:\/\/www.blog.google\/products\/rcs\/how-brands-are-using-rcs-interact-customers\/\" target=\"_blank\" rel=\"noopener\">insert their branding<\/a>, rich media messages, suggested replies and more into their customers\u2019 everyday messaging app.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/skyswitch.wpengine.com\/wp-content\/uploads\/2021\/09\/Google-RCS.png\" alt=\"\" class=\"wp-image-10366\" title=\"\" srcset=\"https:\/\/skyswitch.com\/wp-content\/uploads\/2021\/09\/Google-RCS.png 1024w, https:\/\/skyswitch.com\/wp-content\/uploads\/2021\/09\/Google-RCS-300x171.png 300w, https:\/\/skyswitch.com\/wp-content\/uploads\/2021\/09\/Google-RCS-768x437.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Which Carriers Are Supporting RCS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">RCS has experienced a lot of buzz lately. There\u2019s certainly a lot of potential to transform the way we communicate and right now, we\u2019re just touching on the surface on what RCS can do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google has recently <a href=\"https:\/\/www.blog.google\/products\/google-fi\/whats-new-google-fi-2019\/\" target=\"_blank\" rel=\"noopener\">announced it\u2019s roll-out of RCS Chat<\/a> on the Google Fi network. Sprint, US Cellular and Verizon also support RCS, and other carriers that offer limited support at the time include T-Mobile and AT&amp;T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Staying up to date on the latest in tech, SkySwitch is working to support RCS as an integrated feature of its <a href=\"https:\/\/www.skyswitch.com\/business-sms\/\">Business SMS<\/a> (soon to be called Business Messaging services). &nbsp;Keep an eye open for more on this topic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is RCS? Rich Communication Services (RCS) is the next-generation replacement for SMS. RCS offers upgraded features that users have come to expect, like higher-resolution images and video, Wi-Fi messaging, typing indicators, read-receipts and better group chats. SMS has been around since the 90s and hasn\u2019t reached the capabilities other third-party messaging services (like WhatsApp&hellip;<\/p>\n","protected":false},"author":7,"featured_media":10368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/posts\/6452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/comments?post=6452"}],"version-history":[{"count":0,"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/posts\/6452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/media\/10368"}],"wp:attachment":[{"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/media?parent=6452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/categories?post=6452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skyswitch.com\/wp-json\/wp\/v2\/tags?post=6452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}